Friday, November 16, 2007

Two good articles about ESPs

I ran across a couple of good posts about deliverability today. Both address deliverability issues people see who use ESPs.

http://www.returnpath.net/blog/2007/11/dont-expect-your-esp-to-have-t.php

http://www.returnpath.net/blog/2006/12/esps-and-deliverability-what-t.php

A couple of pertinent quotes:

“ESPs only control one out of the five possible causes of deliverability problems - infrastructure ... And, in almost all cases, ESPs do a good job about keeping up with the changing industry standards around how to send email.”

“ESPs should absolutely provide diagnostic tools that allow clients to monitor and analyze deliverability issues in real time”

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