Yahoo recently announced the addition of two new domains, ymail.com and rocketmail.com, in order to open up addresses for users that had previously been unavailable. Today on their blog they announced that they are encouraging people to move to the new accounts and delete the old ones at yahoo.com so that they are available again. They even offer a service to automate this process. The service is set up to notify people in users address books, but if you don't think that you've been successfully added to enough subscribers address books, it may not hurt to send a notification to yahoo subscribers to remind them to update their address to continue receiving your emails. If your list contains a large percentage of yahoo.com addresses this could mean an increase in complaints at that domain as people move around and new people adopt abandoned addresses.
About Me
- Tim England
- I am the Supervisor of ISP Relations at Hallmark Data Systems. Get the Message is meant to function as an area for me to provide insight into deliverability issues as they arise and advise clients of new features and problems that we have in our systems and offer valuable insight in deliverability as it relates to the B2B industry in terms of best practices, ISP and corporate filtering, strategy, and industry buzz. The title, Get the Message, is basically what deliverability is all about, getting the message to your subscribers. You can have terrific content and a thriving print program, but if your subscribers don't get the message, then your efforts have been wasted. Email is a powerful media to use to get the message across, but there are many spots along the way it can get lost. Content filtering, blacklisting, list hygiene, and complaint rates are just a few of the areas that will be touched on over time.
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