The email deliverability landscape is constantly changing. Default image suppression, smarter, faster filtering techniques, and many other efforts to thwart spam are constantly redefining standards and creating obstacles for email marketers. The legal landscape is one other area that has been changing. Today, 9/5/2007, is the day that the Unsolicited Electronic Messages Act goes into effect in New Zealand. Asia has seen some new laws recently as well. Hong Kong, Singapore, and Japan have all been updating their spam laws or introducing new ones.
The New Zealand law seems to bump up the legal processing requirement for unsubscribe requests to 5 days. There are also indications that in B2B someone within an organization may not be able to give permission to send email to others within the same organization. The Hong Kong laws have some language implications as well that should be looked at indicating that you may need to provide a version in Chinese characters or update your opt-in to indicate that subscribers are signing up for a publication in English. If you send email internationally it would be a good idea to have your legal team take a look at these laws and make certain that you are in compliance. Below are some links that provide more information on these laws:
New Zealand Unsolicited Messages Act 2007 -
Department of Internal Affairs
The Mobilize Mail blog
Hong Kong Unsolicited Electronic Messages Ordinance -
Office of Telecommunications Authority
Singapore Spam Control Bill -
Singapore Spam Control Resource Center
Other resources -
http://www.email-marketing-reports.com/iland/2007/07/anti-spam-legislation-in-asia.html
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