Introduction

Welcome to the deliverability blog of Tim England, Supervisor of ISP Relations at Hallmark Data Systems. Hallmark serves the B2B magazine community in a variety of services, most recently as an email service provider (ESP). The purpose of this blog is to function as an area for me to provide timely insight into deliverability issues as they arise and advise clients of new features and problems that we have in our systems. My hope is that this blog will also be useful to those who are not our clients and offer valuable insight in deliverability as it relates to the B2B industry in terms of best practices, ISP and corporate filtering, strategy, and industry buzz.

The title, Get the Message, is basically what deliverability is all about, getting the message to your subscribers. You can have terrific content and a thriving print program, but if your subscribers don't get the message, then your efforts have been wasted. Email is a powerful media to use to get the message across, but there are many spots along the way it can get lost. Content filtering, blacklisting, poor list hygiene, and high complaint rates are just a few of the areas that will be touched on over time.